GTM Engineering

The backchannel for GTM engineering.

A curated room of the best practitioners, and the playbooks they produce. Anyone serious can come here and get genuinely good at any part of GTM engineering.

Two ways in

The newsletter. Free, weekly, for anyone. The best alpha from the room, in your inbox.

The room. Curated, invite only. If you build GTM systems for real, apply to join. You get both.

The filter

Everything here involves building something. Lenny owns general growth, and growth people who build will find their way to us, so we niche down and stay there.

The four pieces

1. The room. Invite only. Top people per topic. The quality bar never drops.
2. The wiki. Playbooks per topic, built by interviewing the best member on each one.
3. The roundup. Weekly. The best alpha from the room.
4. Discussions. Interviews and events with the people who built the systems.

The flywheel

The room produces alpha. The roundup and wiki capture it. Publishing it attracts the next tier of people. The room gets better.